Maybe you’ve noticed– and maybe you haven’t; that’s cool– that I haven’t blogged since before Thanksgiving of last year. I’ve been fine since then; in fact, I’ve been great. I’ve been meaning to sit down and write this post for weeks now, but I just couldn’t bring myself to sit down and write. There’s no good reason why I couldn’t. I just wasn’t feeling it.
And I guess that’s why I haven’t blogged since then– I’m just not feeling it. Blogging in general has lost its luster for me. I love writing and sharing ideas, but the blogging world, or blogosphere I guess (?) has left me feeling uninspired.
See, here’s the thing: some bloggers out there have made a lot of money. And then most of the other bloggers have followed their lead and tried to make money too. And all of this has turned into blogs that really suck.
Some of these “big blogs,” the ones that make tons of money, have become nothing more than a catalog. They feature these polished looks and interiors and recipes that just aren’t real. No one’s life looks like that. I used to really envy the lives of these glamorous “big bloggers,” but I don’t anymore. Maybe it’s the all-white home decor (who lives like that?), the expensive “c/o” clothing, or the overly staged Instagrams of happy hour that lose me. Their blogs and lives are not appealing to me any more, and feel so staged and inauthentic.
Then there are the smaller bloggers trying to become big bloggers, and their blogs have left me feeling even more frustrated with blogging. Everything has become about increasing page views, gaining followers, having “Pinnable posts,” and basically turning their blogs into nothing but click bait. I get it that bloggers want to see their audience grow– I’ve been there myself! But when I see blog title after blog title that is so obviously constructed as click bait (you know, posts like “The top 10 best ______ EVER!”) I am just turned off from the entire blogging medium. These people who were once interesting and relatable to me have turned their blogs into nothing more than a busted up Buzzfeed. And it bums me out.
So when it comes to my own blog, I just started getting tired of coming up with content for several days a week. I felt like I was becoming one of those blogs that I don’t like. Posts felt so forced. I was constantly thinking about what I would be posting about in the upcoming week, and whether or not I had photos for it. I couldn’t try a recipe or open a new subscription box without feeling like I had to stop and photograph it first, because I needed some kind of blog content. It was exhausting.
And so I took a break. I had a fabulous Thanksgiving, Christmas, and New Year, and I didn’t photograph it. It felt great to just enjoy it all, and to not think about whether or not it was “blogworthy.”
But this doesn’t mean I am quitting blogging forever and ever. Like I said before, I really enjoy writing and being creative. I like sharing ideas and putting together posts when I am inspired. So you will be hearing from me this year, just less of me. I’ve got some HUGE projects currently under way that I am excited to share in the future. And I am looking forward to discovering blogs new and familiar that inspire me to try new things or think of things differently. I want you to know when you read my blog that I am posting because I want to, and not because blogs that post 3-5 times a week get more clicks. I want to focus more on my life and share some of it on here, rather than focusing on my blog and living for blog content.
So here’s to less blogging and more living authentically in 2015!